All About Irma
I should like to rise and go
where the golden apples grow…
Childhood impressions. I was
born in the beautiful mountains of Austria, near the
Suisse and Italian borders. My parents owned and
operated a Bed and Breakfast for nature loving
tourists. From early childhood on, I was impressed by
the changing of the seasons, the clouds in the sky, the
protecting mountains and forests, the colors of wild
flowers, the smell of the earth, and the sound of the
church bells. At times, the idyllic calm of life was
broken by thunder storms with deluges inundating our
village. Overcoming my fears, and helping my parents
fight the elements during these storms contributed to
reinforcing my sense impressions. As I was growing up, I
proudly entertained the tourists staying at my parents'
showing off the colorful outfits I had designed, and
mom had sewn and knit for me. When I was not on the
“runway”, I browsed through fashion catalogues, and
dreamt of exotic people and distant places.
Singing the traveling song.
As soon as I was 17, I started realizing my dreams of
travels and adventures. I explored the Caribbean Islands
on a fishing boat, and the Moroccan Sahara on a camel
back. I followed Odyssey’s voyage from Turkey, to the
Greek Islands and visited other European countries from
Denmark to Spain. Two forming years in Paris sharpened
my eyes, and refined my taste for the better things in
life. My trip around the globe brought me to Los Angeles
where I obtained a job at the Austrian Tourist Office,
guiding Europe-bound American tourists with my
geographical knowledge and picturesque memories.
Realizing the American Dream.
I was blessed. One month after my arrival to Los
Angeles, my trip around the world was changed into the
voyage of life. While visiting a colleague in Beverly
Hills, I met my prince charming. We fell in love, got
married, made a beautiful home, and raised two wonderful
boys… But telling this story is a book by itself.
The birth of a fashion house.
As the kids were leaving the nest for college, and a
voyage of their own, I started dreaming about my next
journey. Where shall I go next? The answer emerged
distinctively from the point where my dreams met
reality. When I pushed the stroller, played the soccer
mom, attended school events, or played the hostess for
guests, and clients, I was always showered with lots of
compliments for the clothes I was wearing, whether I had
designed them or selected them from other designers. My
husband’s entrepreneurship and his passion for Women and
Art, made the choice unavoidable. Thus was born
Irma La Dolce.
Irma La Dolce’s commitment is to find original ways of
integrating colors, shapes, and materials from various
cultures and across space and time to make the world a
more beautiful place, one window, one dress, one woman
at a time.